WEB · MOBILE · PRINT
PRODUCTION · VFX · MOTION DESIGN
We are a collective of Designers, Directors, Art Directors, Photographers, Copywriters, Digital Artists, Compositors, Colorists, Foley Artists, Editors, Interactive Developers and Technologists. We help brands to connect with their audience, strategically creating experiences and memories which target the emotions responsible for human motivation.
We provide businesses with strategic marketing, design, and branding strategies that are tested and proven.
We develop the identity of your brand through naming, brand messaging, and a unique and hand crafted visual appearance.
We craft clear communication for your intended audience and target the emotional triggers behind human motivation.
We position your brand in the market and utilize proven tactics to maintain the reputation of the brand.
We work hand in hand to understand your audience and your brand goals to create successful design objectives.
Our imagery is grounded in research, universal principals of design, and executed to the finest detail.
We sit on the bleeding edge of technology utilizing innovative, responsive, and lightweight coding.
Utilizing big data and our industry connections we provide robust and powerful ways to grow your business.
Scriptwriting, Editing, Concept Art, Storyboarding, Character Creation, Simulation, Pre Visualization.
We have a network of industry professionals which we call on to produce televsion, film, and web based productions.
Digital Asset Management, Editing, Foley, Sound Design, Grading, VFX, Finishing, and Stereoscopic 3D Conversion.
Infographics, Logo Stings, Super Opens, Opening Title Sequences, Motion Graphics, Particle Effects, End Crawl.
Everything is designed, few things are designed well.
People ignore design that ignores people.
Good design is obvious. Great design is transparent.
Epoch Motion Pictures
We worked hand in hand with members of Epoch Motion Pictures to develop and fully interactive, HTML5 mordern website. The site utilizes ajax to power a robust image browser as well as dynamically load in content on command. Our developers managed to utilize a robust background player which capitalized upon Vimeo and YouTube's powerful file server to host our larger video files. This saved valuable server space and worked to create minimal load times and very smooth end user experience. We also created the branding for the production company as well as a dynamic and fast moving super open with stunning visual effects. Please follow the link below to watch the video.
The Larry Davis Project
Following the development of the Epoch Motion Pictures website, members of Theory were commissioned to develop a robust and dynamic HTML5 website for the feature film 'The Larry Davis Project'. This website features a unique horizontal and vertical parallax component, with easing and beautiful transitions between site content. Members of Theory™ also helped to manage the development of the initial film teaser. Concurrent to the development of the website, members our team also worked on a strategic guerrilla marketing campaign for the film, which helped to procure investment money for the initial stages of pre-production.
Our team was commissioned to develop the branding for a new cafe concept for 7-Eleven of Hawaii. The brand 'Wiki-Wiki Eats'. The initial images displayed was the selected brand image, however we have included our other concepts which didn't make the cut as we feel the design is worthy of mention. Additionally, the team at Theory&trade developed in store digital signage, an promotional graphics both for the Wiki-Wiki Eats brand as well as for the 7&i premium snack brand.
Currently our team is working closely with the Four Seasons brand to launch a new event. Follow us to get alerts and insider updates to this project. Also, our team at Theory™ have worked closely with Four Seasons Hotels & Resorts Hualalai, to market both of their award winning restaurants. The concept featured here populates a once empty environment with silhouettes, freeing the image of any bias and helping to convey a fun and active environment.
Innovations Development Group
Our designers and developer team worked closely on the build of the Innovations Development Group (IDG) website. This site was completed in only four short months, on an aggressive timeline. It features a powerful animated preloaded, beautiful parallax imagery and extremely unique navigation controls which were developed utilizing the HTML5 canvas element. With the development of this site, Theory™ was a pioneer in the state of Hawaii for modern web development and new modern web standards.
University of Hawaii
Our designers at Theory™ have been repeatedly called upon to create imaginative and memorable covers for the Pacific New Media out reach programs. This catalogue features a wide array of classes for industry professionals as well as enthusiasts in the design industry. Our images were featured on the cover of their 25th anniversary issu as well as other notable releases. To date the Theory™ team has developed four unique covers.
Dongbu Insurance, Korea's largest insurance company commissioned members of Theory to develop original artwork for a robust advertising campaign with a focus on the Hawaii market. Members of our team utilized existing branding as well as extensive research into the brand and its audience to develop unique vector graphics for a bread range of collateral. Our art work is still utilized to this day for a variety of Dongbu communications and marketing efforts.
Blood and Sand
The team at Theory™ was called upon to develop unique hand drawn logos for the Blood + Sand brand. This boutique visual effects company has a unique taste for vintage type design. The images shown below are all in use by the current brand.